The H&R Block Budget Challenge
This spot produced for Carmichael Lynch Relate faced its own budget challenge, not to mention a breakneck schedule—so what else is new these days? Thanks to Motion 504 the spot aired on Good Morning America on time and on budget.
Wiley Student Journey Platform
This Wiley explainer video is something I wrote and art directed for the good folks at IFC Next. Also, thank you Pixel Farms for going the extra speedy mile.
This spot, originally conceived by Lyle Wiedemeyer and Jim Henderson, was created for the Minnesota Soybean Research & Promotion Council. I took up CD and AD responsibilities when the spot went into production.
I concepted and cowrote this Athene spot for Agency Blue. Pretty brave, if you ask me, for a financial company to show the market swings from complacency to outright panic.
Thank you to the Falls Agency for asking me to work on this trade show video. Also thanks to writing partner Bob Green and Afterglow for adding All the sizzle.
Beneful Anthem TV
Beneful was the first mass-market dog food brand to recognize the power of real ingredients. That, plus their keen understanding of the playful relationship between owners and dogs, led to extraordinary success. No surprise other brands followed with lookalike offerings. But, once again, Beneful stepped out in front. Not by just making different products, they made a difference in the world inviting dog owners to put more play in their day. This spot’s timely and engaging idea extended across multiple platforms. And its delightful look inside the mind of a dog was the Beneful brand’s first pure anthem spot. Yup. No eat scene, an historic achievement in dog food advertising.
Beneful BTS Video
The musings of the handsome black lab featured in Beneful’s anthem spot captured the heart of dog owners everywhere. So, naturally we had to create a behind the scenes video. Not just any “making of,” this one was hosted by the star’s mentor—an affable stunt dog named Stanley. His mission to take Facebook fans on an insider’s tour, as well as increase Beneful’s Facebook base.
Beneful's Virtual Dog Park
It’s one thing to talk about play. It’s another to make it happen. Especially when the players are people who need it most—the New York City commuters. That’s what Beneful did when they took over Manhattan’s busy Columbus Circle Subway Station—complete with sixty-four feet of virtual dog park.
Here are several infographics created for 3M and Thrivent by way of Karwoski & Courage.
Alpo's "Real Dogs Eat Meat" Campaign
In 2008, the Great Recession hit with a wallop, and suddenly everyone rushed back to unpretentious basics. Thing was, dogs had been there all along—even as they were being forced into doggie sweaters and frou-frou strollers. Alpo figured it was time for a little common sense and time for dogs to hop out of those purses and into the shotgun seat to reclaim their rightful dogness. That’s when Al took over to give real dog’s a voice—and remind us of simple honest truths like real dogs eat meat.
Alpo's Viral Video
As the best-known brand in dog food, Alpo decided to forego traditional media and move to the web instead. The resulting online video saluted real dogs, while at the same time inviting Facebook followers to engage in a conversation with Al, the voice of real dogs. The result was one of Purina’s successful alternative media stories ever. The video went viral after posting, racking up more than a million hits.