CHRISTOPHER LINCOLN IDEA MAKER / ART DIRECTOR / CD
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© Christopher Lincoln 2018
Beneful Brand BTS Video
The musings of the handsome black lab featured in Beneful’s anthem spot captured the hearts of dog owners everywhere. Naturally, there had to be a behind the scenes video. But not just any “making of,” this one was hosted by the star’s mentor—an affable stunt dog named Stanley. His mission: to take Beneful’s Facebook fans on an insider’s tour, as well as increase its Facebook base.
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