CHRISTOPHER LINCOLN IDEA MAKER / ART DIRECTOR / CD
Billy Bones, The Shadow’s Glow, Bangabout Bits, Home





© Christopher Lincoln 2014
Home
Bio
Contact
BENEFUL
Anthem TV
Making Of On-line Video
Virtual Dog Park
Virtual Dog Park OOH
Latest Beneful Work
Historical Beneful Work
ALPO
Al Print
On-line Video
DOG CHOW
Light & Healthy Teaser
Light & Healthy Intro
Mainline TV
Long Live Your Dog
LLYD On-line Videos
Hollywood Tie-ins
Indoor Complete
Puppy Chow
Wish they’d done this one
Purina ONE
One Can Make a Difference
Healthy Difference
30-Day Challenge
THE VAULT
Some Old Favorites
WHAT’S NEW
Biodiesel.MN
Arta Tequila OOH
3M Infographics
BFA: Syracuse University College of Visual and Performing Arts

Fallon Creative Director for fifteen plus years: Partnered with Duane Johnson to run the creative portion of Fallon’s Purina global and domestic business. During that time, helped build Purina Dog Chow and Beneful into billion dollar brands—historical, in the case of Beneful. No other dog food brand has ever reached that mark in only ten years. Duties included more than simply creating advertising that tested well and ultimately had an impact in the market place, but to develop highly effective media neutral ideas with the power to cross multiple platforms.

Purina brands included: Dog Chow, Puppy Chow, Beneful, Purina One, Alpo, Pro Plan, Chef Michael’s, Corporate Strategic Brands, and Global Strategic Business Unit.
Accounts prior to Purina: United Airlines, Miller Light, Timex, International Harvester, and the Star Tribune.
Accounts prior to Fallon: Chrysler Corporate, Plymouth Brand, General Mills, Hormel, Interstate Bakery Corporation, Tony’s Pizza, Red Baron Pizza, United Way, The inaugural Basilica Block Party, The Minnesota Vikings, The Minnesota Twins, Bremer Bank, Jackpot Junction Casino Hotel, and introduced horse racing to Minnesota via Canterbury Downs. (Agencies included Bozell, Campell Mithun, Odney Advertising and Ruhr.)
Career prior to advertising: Animation.
Interests beyond advertising: Being a husband and dad, and pushing toward—but so far not quite achieving—empty-nester status. Also I have the pleasure of being the author of two middle-grade novels with a new one in the works.
../Site_4/Billy_Bones.html
../Site_2/The_Shadows_Glow.html
../Site_3/Bangabout_Bits.html
Home.html
26.html
27.html
28.html
6.html
7.html
9.html
8.html
10.html
11.html
12.html
12_A.html
13.html
14.html
15.html
16.html
17.html
18.html
19.html
20.html
21.html
22.html
23.html
24.html
25.html
Home.html
5.html