CHRISTOPHER LINCOLN IDEA MAKER / ART DIRECTOR / CD
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© Christopher Lincoln 2018
Long Live Your Dog Hollywood Tie-ins
People The Long Live Your Dog campaign celebrated unique and often wacky dog behavior, and the memorable moments these rascals bring to our lives. So when John Grogan’s best-selling book Marley & Me came to the screen, it was a perfect fit for Dog Chow—and the resulting 
multi-media promotional campaign proved it.

Dog Chow’s second successful Hollywood tie-in was Tintin and his spunky sidekick Snowy—another unique and rascally dog. Have to say, it was quite a treat to have a concept approved by Steven Spielberg.
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