CHRISTOPHER LINCOLN IDEA MAKER / ART DIRECTOR / CD
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© Christopher Lincoln 2018
Alpo On-line Video
As the best-known brand in dog food, Alpo decided to forego traditional media and move to the web instead. The resulting on-line video saluted real dogs, while at the same time inviting Facebook followers to engage in a conversation with Al, the voice of real dogs. The result was one of Purina’s successful alternative media stories ever. The video went viral, weeks after posting, racking up more than a million hits.
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