CHRISTOPHER LINCOLN IDEA MAKER / ART DIRECTOR / CD
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© Christopher Lincoln 2018
Alpo’s “Real Dogs Eat Meat” Campaign
The recession hit with a wallop, and suddenly everyone rushed back to unpretentious basics. Thing was, dogs had been there all along—even as they were being forced into doggie sweaters and frou-frou strollers. Alpo figured it was time for a little common sense, and time for dogs to hop out of purses and into the shotgun seat to reclaim their rightful dogness. That’s when Al took over to give real dogs a voice—and remind us of simple, honest truths like: real dogs eat meat.
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